'100 Won Salary' Kang Woo-hyun Reveals Nami Island Success Secrets on 'Millionaire Next Door'

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'100 Won Salary' Kang Woo-hyun Reveals Nami Island Success Secrets on 'Millionaire Next Door'

Sungmin Jung · 2025年9月17日 00:42

Kang Woo-hyun, the visionary behind the Nami Island success story that ignited the Hallyu syndrome through the drama 'Winter Sonata', will unveil his unconventional management philosophy and shocking salary figures on EBS's 'Seo Jang-hoon's Millionaire Next Door'.

Tonight, November 17th, at 9:55 PM, the first episode of the newly regularized 'Millionaire Next Door' will feature hosts Seo Jang-hoon and Jang Ye-won meeting President Kang Woo-hyun, the founder of the '30,000 Pyong Republic' in Jeju.

It was revealed that President Kang was the mastermind behind the transformation of Nami Island, his first major project. Taking over Nami Island in 2001, which was burdened with 6 billion won in debt and largely neglected, he turned it into a global hotspot, consecutively named one of the 'Top 100 Tourist Destinations in Korea' for seven years and a 'Star of Korean Tourism'.

Kang attributed Nami Island's explosive growth to his '100 won salary', recalling his annual income was only around 1,200 won at the time, astonishing everyone present. He is also known as a top designer from the 20th century, having created CI designs for well-known brands like 'Thumbs Up Bank' and 'Gwacheon Land'. The full story of his innovative management and the Nami Island success will be revealed on the show. Meanwhile, Seo Jang-hoon's 'incentive obsession' was humorously highlighted as he speculated about President Kang's immense bonus earnings.

Kang Woo-hyun is a business expert who led Nami Island to a 40-fold increase in annual revenue within a decade after taking over the debt-ridden island in 2001. Beyond tourism development, he has showcased his versatile talents by participating in CI design projects for renowned domestic and international brands. Notably, he continues to take on new challenges, such as establishing the '30,000 Pyong Republic,' a theme park in the form of a virtual nation, on barren Jeju land over ten years.