Rising Stars AtHeart Garnering Massive University Festival Invitations

New K-pop group AtHeart is receiving overwhelming interest from universities nationwide, solidifying their status as the 'next generation K-pop icons'.

The group recently graced the festival stages of Gwangju Health University on the 16th and Daejin University on the 17th, engaging passionately with students. AtHeart captivated audiences with their debut song 'Plot Twist' and a diverse setlist that showcased their unique charms. Their innocent yet sophisticated visuals, combined with powerful and graceful choreography, created an electrifying atmosphere and earned widespread acclaim.

With booking requests pouring in from university festivals across Seoul, Gyeonggi, Gwangju, and Busan, AtHeart is accelerating their trendsetting journey. Their trendy performances, perfectly tailored to Gen Z tastes, are creating a 'heart attack' among domestic and international fans, fueling anticipation for their future endeavors.

From their debut EP 'Plot Twist', AtHeart quickly garnered attention from major international media outlets like The Hollywood Reporter, NME, and Rolling Stone. Even before their official debut, they were highlighted as 'K-pop groups to watch in 2025' by foreign press, demonstrating their impact not only in music but also in advertising and fashion.

Their popularity is evident on global charts as well. 'Plot Twist' topped the Korean chart on Kugou Music, one of China's four major music platforms, and also charted on QQ Music and NetEase Music. On YouTube, the song has surpassed 15 million streams and the music video has garnered 15 million views, showcasing a remarkable upward trend. AtHeart is setting a new paradigm in the global K-pop scene with their limitless potential.

AtHeart has been recognized by prominent international media outlets since their debut, garnering significant global fan anticipation. The group's name, 'AtHeart', signifies their aspiration to reside in the hearts of fans for a long time. Their music is characterized by trendy sounds and performances that resonate deeply with the Gen Z demographic.