SM C&C Ventures into Music Management with SBS's 'Our Ballad'

SM C&C, a multifaceted content company, is embarking on a new venture in the latter half of this year.

Known for its diverse business operations spanning management, IP business, advertising, and travel, SM C&C has been strengthening its industry presence by expanding the intersection between broadcast content and artist management.

The company is drawing significant attention for its participation as a co-producer in SBS's new music audition program, 'Our Ballad,' set to premiere on September 23rd.

'Our Ballad' is an emotional audition show that reimagines beloved ballads from the past through the voices of contemporary artists. This marks SBS's first foray into a ballad-focused audition program, with expectations high for its ability to resonate with audiences across generations through sincere stories and performances.

Beyond its broadcast, the program is poised for continued impact. Selected participants will receive management support from SM C&C, enabling them to pursue their careers.

This move signifies SM C&C's strategic expansion into the music management sector, building upon its established strengths in managing MCs and actors, and has captured the keen interest of the entertainment industry.

As the global entertainment market continues to grow, all eyes are on SM C&C's latest endeavor and the potential success it may yield.

SM C&C is a subsidiary of the SM Entertainment Group, actively involved in media content production and entertainment business. Established in 2011, the company has since diversified its portfolio to include dramas, variety shows, advertising, talent management, and travel services. They have notably made a significant impact in the production of broadcast programs and artist management.