'My Youth' Dominates Asian Charts, Claiming No. 1 in Four Countries

The drama 'My Youth' has ignited a romance craze across Asia, securing the top spot in four major countries.

According to the Viu weekly chart for the second week of September (September 8-14), the JTBC Friday-Saturday series 'My Youth' (English title: My Youth) ranked number one among Korean dramas in Indonesia, Hong Kong, Thailand, and Singapore.

'My Youth' tells the story of Sun-woo-hae, who rediscovers forgotten moments of youth upon reuniting with his first love, Seong Ji-yeon, as they begin ordinary lives belatedly. It's an emotional romance blending gentle laughter and heartfelt excitement.

Prominent Hong Kong media outlet South China Morning Post praised 'My Youth' as a 'hazy and nostalgic romantic drama,' highlighting its charm in building atmosphere slowly yet steadily. Singapore's The Straits Times also noted the show, stating, 'Song Joong-ki's return to romance made hearts flutter again,' emphasizing the fervent local viewer response.

Photo booths and interactive events held at major shopping malls in Hong Kong and Thailand further fueled the local enthusiasm for the series, drawing great public appeal.

Viu, operated by Hong Kong's PCCW, is the largest pan-Asian OTT platform, showcasing popular Korean content across Asia, the Middle East, and Africa.

The male lead's portrayal of rediscovering his youth through reconnecting with his first love resonated deeply with viewers, earning widespread acclaim. The drama's heartwarming narrative and subtle directorial choices have captivated a broad audience, including those who experienced similar nostalgic feelings. Anticipation is building for the future plot developments.